Orto Coffee
( case study )
A coffee bar in Porto wanted its second and third shops to feel like the first one. We built the sign, the counter and the cups around one bean-shaped mark.
- Client
- Orto Coffee, Porto
- Services
- Retail, signage
- Year
- 2025
- Team
- 6 people, 16 weeks
( task )
Orto had one busy bar near the river and two new leases signed. The founder worried that a chain would lose the warmth regulars came for, and the old logo did not scale.
( solution )
We drew a single bean as a soft stroke and hung it on a round sign over the street. An orange counter runs the length of each shop, so the room itself carries the brand.
Results
3
shops opened in eleven months
27%
more takeaway orders after the new cups
16
weeks from the brief to the first opening
“Tourists photograph the sign before they order, and regulars still call it their place.”
( next step )