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Lisbon

Journal

(24)

( notes from the studio )

What we learn about brands, naming and design while we work. One new piece every two weeks.

A brushed steel coin with a percent sign on a light grey background

Strategy · 12 Oct 2026

How to know your brand is worth more than last year

Five numbers we track for every client after launch, and the one that tells you the most.Read the note

A glossy orange knot on an orange background

Naming · 28 Sep 2026

Naming is a sales problem

Glossy violet tubes coiled into a fingerprint pattern

Strategy · 14 Sep 2026

Start with the people who said no

The Pulse Clinic reception with a curved orange desk, white armchairs and a round orange sign

Design · 31 Aug 2026

A reception desk is a landing page

Studio life · 17 Aug 2026

What 180 launches taught us

Glossy orange tubes coiled into a fingerprint pattern

Design · 3 Aug 2026

The case for a single colour

Design · 20 Jul 2026

Brand guidelines nobody opens

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