Kova Skincare
( case study )
A Danish skincare start-up had a good formula and a shelf that looked like every pharmacy brand. We gave it a mark you can spot from across the store.
- Client
- Kova Skincare, Copenhagen
- Services
- Packaging
- Year
- 2026
- Team
- 4 people, 10 weeks
( task )
Kova sold through 140 pharmacies, squeezed between brands with the same white bottles and blue type. Shoppers only picked it up when a pharmacist pointed at it.
( solution )
We kept the white bottle and gave each product one orange part: a cap, a pump or a band. The soft drop mark sits where your thumb lands when you hold it.
Results
x2
faster sell-through in partner pharmacies
38%
of buyers found Kova on the shelf without help
10
weeks from the first workshop to print
“Pharmacists stopped pointing at our shelf, because people now walk straight to it.”
( next step )