Arca Wines
( case study )
A family winery in Rioja made three good wines and sold them in labels nobody remembered. We gave the bottles one bold orange label that grows with the price.
- Client
- Arca Wines, Rioja
- Services
- Packaging, labels
- Year
- 2025
- Team
- 4 people, 12 weeks
( task )
Arca's wines won tastings and lost at the shelf, where buyers chose by label in under ten seconds. The family also wanted to sell gift boxes online for the first time.
( solution )
The label grows with the wine: a narrow band on the young red, a full wrap on the reserve. The gift box opens like a book, with the vineyard map printed inside the lid.
Results
52%
more bottles sold to restaurants in a year
x3
online orders in the first December
12
weeks from the first tasting to print
“Sommeliers now ask for the orange one by name, which never happened before.”
( next step )