Nord Rail
( case study )
A national rail operator needed 1,200 new staff in two years and kept losing them to logistics firms. We made a careers brand that shows the job as it is.
- Client
- Nord Rail, Stockholm
- Services
- Employer branding
- Year
- 2024
- Team
- 7 people, 18 weeks
( task )
Nord Rail's job ads used stock photos of smiling commuters and said nothing about shifts, pay or training. A third of new drivers left before their first year ended.
( solution )
We photographed real crews, put the salary in the first line of every ad and turned the station lightboxes into job boards. New staff get a kit on day one, lanyard included.
Results
x2.6
more applications for every opening
-34%
staff leaving in their first year
18
weeks from the first interviews to launch
“Applicants now quote our posters back to us in the interview.”
( next step )