Lisbon

Pulse Clinic

( case study )

A private clinic group in Warsaw wanted patients to feel calm from the door to the doctor. We designed the reception, the signs and the paperwork as one system.

Client
Pulse Clinic, Warsaw
Services
Retail, interior
Year
2024
Team
6 people, 20 weeks
A bright clinic corridor with large round orange Pulse signs and a white arrow

( task )

Patients at Pulse got lost between floors and waited at the wrong desks. The reception looked like a bank counter, and the clinic's own staff called the signs a maze.

The Pulse Clinic reception with a curved orange desk, white armchairs and a round orange sign
Pulse Clinic business cards, a letterhead, a pen and a small orange box

( solution )

One curved orange desk now faces the door, and round signs with plain arrows lead to every room. Letters, cards and forms use the same circle, so the visit feels like one place.

Results

  • -40%

    questions about directions at reception

  • 4.8

    average patient rating, up from 4.1

  • 20

    weeks from the first walk-through to opening

“Patients find the right room on their own now, and our receptionists finally have time to talk.”
Anna Nowak, operations director
Next projectHalden Studio stationery: an orange notebook, orange and white business cards and an envelopeHalden StudioIdentity, 2026

( next step )

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