BrandDo journalWhat we learn about brands, naming and design while we work. One new piece every two weeks.https://branddo-theme.pages.dev/enHow to know your brand is worth more than last yearhttps://branddo-theme.pages.dev/journal/how-to-know-your-brand-is-worth-more/https://branddo-theme.pages.dev/journal/how-to-know-your-brand-is-worth-more/Five numbers we track for every client after launch, and the one that tells you the most.Mon, 12 Oct 2026 12:00:00 GMTStrategyhello@example.com (Ana Ferreira)Naming is a sales problemhttps://branddo-theme.pages.dev/journal/naming-is-a-sales-problem/https://branddo-theme.pages.dev/journal/naming-is-a-sales-problem/A good name saves your sales team a sentence on every call. Here is how we test names before anyone falls in love.Mon, 28 Sep 2026 12:00:00 GMTNaminghello@example.com (Tomás Reis)Start with the people who said nohttps://branddo-theme.pages.dev/journal/start-with-the-people-who-said-no/https://branddo-theme.pages.dev/journal/start-with-the-people-who-said-no/Your lost leads know more about your brand than your happiest clients. We call them first, and this is how.Mon, 14 Sep 2026 12:00:00 GMTStrategyhello@example.com (Marta Lopes)A reception desk is a landing pagehttps://branddo-theme.pages.dev/journal/a-reception-desk-is-a-landing-page/https://branddo-theme.pages.dev/journal/a-reception-desk-is-a-landing-page/People decide how they feel about a clinic in the first ten seconds at the door. We design that moment like a landing page.Mon, 31 Aug 2026 12:00:00 GMTDesignhello@example.com (Rui Antunes)What 180 launches taught ushttps://branddo-theme.pages.dev/journal/what-180-launches-taught-us/https://branddo-theme.pages.dev/journal/what-180-launches-taught-us/Fourteen years and 180 brands later, a few lessons keep coming back. Very few of them are about logos.Mon, 17 Aug 2026 12:00:00 GMTStudio lifehello@example.com (Ana Ferreira)The case for a single colourhttps://branddo-theme.pages.dev/journal/the-case-for-a-single-colour/https://branddo-theme.pages.dev/journal/the-case-for-a-single-colour/Most brands we meet use six colours and own none of them. One colour used everywhere is easier to remember and cheaper to run.Mon, 03 Aug 2026 12:00:00 GMTDesignhello@example.com (Sofia Nunes)Brand guidelines nobody openshttps://branddo-theme.pages.dev/journal/brand-guidelines-nobody-opens/https://branddo-theme.pages.dev/journal/brand-guidelines-nobody-opens/A 90-page PDF of rules helps nobody on a deadline. We now ship guidelines as a small site with templates people can copy.Mon, 20 Jul 2026 12:00:00 GMTDesignhello@example.com (Inês Carvalho)